1. Website SEO: It’s the process of making your website easy to find on search engines for relevant keywords. It includes optimizing your site architecture, making sure pages load quickly, having a mobile-friendly design, producing quality content that uses the right mix of keywords without keyword stuffing, acquiring high-quality backlinks, and more.
2. Local SEO: This is the process by which you optimize your online presence to attract more business from relevant local searches, usually related to businesses that have a physical location. Factors include optimizing your Google My Business profile, gaining positive customer reviews, acquiring local-based backlinks, and adding local keywords to your site.
These two are complementary. A well-optimized website can rank high in local search results, and vice versa. So, both are valuable and should be part of a comprehensive SEO strategy.