Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Every action you take on social media should add something to your marketing strategy as a whole. For this reason, you need an in-depth social media strategy to guide you through making the most of each channel. Your content marketing strategy and buyer personas will be integral part of your social media.
Use the demographics and psycho-graphics of your customers and prospects to create several buyer personas. This will help you create posts and help determining which social media sites to use.
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