No matter what type of business you own, SEO must be part of your online marketing strategy.
SEO is an acronym for “search engine optimization”. Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to explore the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and digital agencies provide useful services for website owners, including:
- Review of your site content and structure
- Technical advice on website development.
- Content development
- Management of digital marketing campaigns
- Keyword research
- Expertise in specific markets and geographies
Gone are the days of black hat practices like keyword stuffing and paid linking schemes that resulted in a bad user experience and little focus on content quality.
While the increased focus on quality has created a better user experience, now the challenge of the marketer is to integrate SEO best practices into the content creation process.
As for social engagement, are keywords being reinforced in social promotion? What is the social media traction for your competitors’ pages? Does it correlate with their rank? Given the volatile nature of trending topics on social media, it’s also important to consistently analyze current trends and incorporate relevant messages into your content.
For an overall analysis of your website to assess the actions needed in order to best optimize for search engine rankings Call us at 727-858-4173 or get a FREE SEO Analysis