Marketing Automation

Drive more leads with Marketing Automation

marketing automationMarketing automation offers the following capabilities:

Anonymous Visitor Identification

VisitorID indentifies the 98% of website traffic that you don’t know about.

  • Name
  • Phone
  • Email
  • Company profiles
  • Search terms
  • Pages visited

Campaign Optimization

  • Google Adwords optimization automatically allows you to refine your PPC strategy
  • Campaign tracking shows you what is working and what isn’t
  • Conversion analytics show which campaigns are driving sales (not just driving leads)

Web Analytics

  • Know what content (white papers, pages, presentations) are generating leads
  • SEO tools – see search terms, refering pages, driving leads to your site

Dynamic Form Builder

  • Test and optimize CTA buttons
  • Auto-form completion improves conversions
  • SFDC, GTM, WebEx, third-party integration

Convert leads to sales

Email Automation

  • Attach triggers and actions to your email campaigns based on user behavior
  • Edit content and design in real-time with our built in WYSIWYG editor
  • Choose from dozens of beautiful, optimized templates

Sales Intelligence

Give Salespeople critical information to help them close deals.

  • Web traffic
  • Search terms
  • Webinars attended
  • Whitepapers/content
  • Refering sites
  • Campaigns

Sales Analytics

  • Know why deals close, and why they fall off the pipeline
  • Adjust strategies based on actionable data
  • Idenitify best performing reps, and see where there’s room for improvement

Simplify and Streamline

Save time

  • Free marketing from the IT Department
  • Stop wasting time running unsuccessful campaigns
  • Generate awesome reports in seconds
  • Automate the lead nurturing process

Save Money

  • Drive your lead costs down through optimization
  • Provable ROI on every campaign
  • Nurture leads and eliminate waste
  • Spot and fix problems with the deals in your sales funnel

Streamline Your Workflow

  • Automate communications and processes
  • Arm sales with critical business intelligence to close deals
  • Simplify the flow of information between 3rd party services

Behavioral-Based Email Automation

Put an end to “email blasts” and start conversations that lead to conversions. Go beyond the functionality of traditional ESP’s with “after-the-click” tracking for truly personal messaging. Send every lead just the right information at critical points in their unique buying process and notify salespeople to act at just the right time.

Dynamic Forms Built For Conversion

Build, customize and reorder fields effortlessly with the sleek drag-and-drop editor. Our Dynamic Forms autocomplete fields for known visitors to improve conversion and look great on any site with custom CSS. You can even map fields from 3rd party and native forms.

Engage Leads at Critical Points

Our powerful but easy-to-use rules engine simplifies marketing automation. Use workflows to engage leads at critical points in their unique buying process while simultaneously notifying salespeople of purchasing behavior. Identify hot prospects with Lead Scoring based on engagement, page tracking, fit and more. Widen your sales funnel with powerful tools built to convert leads to sales.

VisitorID Identifies More Leads

Identifying 2x as many visitors to your site is just the beginning. Use behavioral-based tracking to truly understand what motivates each click. Receive a list of the day’s hottest leads right to your inbox and act at the just the right time to convert to sales.

Built-in and 3rd Party CRM

Track opportunities from creation to close with a bird’s eye view in Pipeline. Create custom deal stages, fields, filters and more to manage your unique sales process. Of course, you can always two-way sync data between SharpSpring and your 3rd Party CRM of choice.

Fully Integrated Call Tracking

The days of having to use different software to track leads that come in by phone and by form are behind us. Go beyond traditional marketing automation and call tracking capabilities and finally see the full picture on all of your marketing tactics.

Cut Through the Noise

Make key decisions with accurate and relevant data. Slice and dice powerful metrics into customized reports. Understand end-to-end ROI and share key information with your team, clients and customers.

Get Social

Explore a lead’s social links directly from the Contact Manager to gain a 360˚ understanding of their interests. Leverage social media to better engage and create conversions from connections. Strategically grow your network with social automation rules.

Call us at 813-600-3868 for consultation