Goal and Data Driven Marketing

goal-drivenGoal-driven Digital Marketing: What’s the purpose of your website? Is it to generate leads and prospects, create sales, be a communications conduit for your current customers, or just to showcase your work?

buyer-personaDefine your Buyers Persona: Buyers Personas are fictional characters marketers create by doing research. They represent your ideal customer & help you to refine your marketing activities. Helps you get the right traffic & leads, not just any of them.

SMART goalSet your Specific, Measureable, Attainable, Relevant, Time Related Goals (SMART Goals)

campaign-planCreate Inbound & Outbound Marketing Campaign Plan: Every marketing activity you take, moving forward, will be dictated by your buyer persona. Everything: Keyword strategy, Blog posts, Social posts and ads, Offers, CTAs, PPC, Landing pages, Thank you pages, Lead nurturing, Workflows, New services, New products

website-interactionIdentify/Integrate “Website Interactions” and even Identify “anonymous site visitors”

Is the Purpose of Your Website?
To generate leads and prospects
To sell your product and/or service
To display your work
To provide customer support

Possible “Website Interactions”
Obtain website visitor contact information and use “anonymous visitor tracking”
An online sale or request for service
Get website visitors to your online portfolio
Support request is completed online

web-analyticsUse Web Analytics to Measure and Improve “Website Interactions”

Performance by marketing activity – how people get to your website

Performance of your website – what people do once on your website

integrate-crmIntegrate your website leads, calls, Social Media connections and “anonymous visitors” into your CRM, monitor opportunities and sales. Using lead scoring, sales notification and behavior tracking to manage your marketing activities.

planningMeasure and manage your Inbound and Outbound marketing activities, measure ROI on every channel and activity to help you make the most efficient use of your resources and activities.

When you know the sales coming from content pages and blogs, PPC, Social Media, display ads, email campaigns, offline media you can start to optimize your marketing campaign to maximize your ROI and find avenues for real improvements.

You need to have total transparency of every marketing source and channel with a Digital Marketing dashboard giving you actionable insight into your business marketing activities (not just meaningless ranking, clicks, hits and connections)

digital campaignOptimize your Digital Marketing Campaign. Adjust your SEO, Content, Social Media, Local SEO, Drip Campaign, Email Campaign, PPC, Landing pages, Mobile Campaign, Inbound and Outbound campaigns to maximize your ROI.

Contact us for site audit and campaign proposal 727-858-4173

Johann Scheving
Johann Scheving
Johann Scheving is highly motivated and experienced Digital Marketer with extensive Executive and Consulting experience in both Marketing and General Management.